As a veteran PR professional it takes a lot to wow me. Katie Holmes and her publicist are quite the storytellers, and have launched a very impressive and effective PR campaign. They’ve orchestrated a perfectly choreographed story positioning Katie Holmes as a loving doting mother who will, and did, go to great lengths to keep her daughter happy, regardless of her personal life.
But the story didn’t start with her numerous outings in New York City. It started many months or even years ago. This is easily assumed as a cover of a magazine takes time to secure yet low-and-behold Katie Holmes is looking gorgeous on the July issue of Elle Magazine. The interview is lengthy and very telling. The headline on the magazine cover reads, “Katie Holmes Unleashes Her New Sexy Side.” The narrative is perfect. Her publicist paints Holmes as a star with a new leash on life. Holmes delivers a five-star quote stating, “Now I’m starting to come into my own. It’s like a new phase.” Indeed it is. A prelude of what was to come for sure. Regardless, she is a dramatic actress who has already proved her ability and Holmes even admits she is a late bloomer. Don’t be surprised if we see a sudden “Holmes” Hollywood groundswell.
Let’s not forget her successful label The Holmes & Yang line with forever friend Jeanne Yang. The line is already on a path to succeed and it will only grow more, as Holmes starts her new single life, and impresses upon single women everywhere that casual, unpretentious elegance is unabashedly cool. Of course, the boutique location in the trendy Chelsea Market only helps sell the brand.
I can’t wait to see how the story unfolds but I do know we’ve not read the last chapter!