Tis’ the season for trends. Here are my top picks for 2012, and I’m sure I’ll be adding to this list as the year progresses.
Recommend Applications: One of the most fascinating trends for the New Year are the many recommend applications that are catching on, and being used during the purchase decision. TripAdvisor anybody! A June 2010 ROI Research for Performance, states 53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product. Foursquare, Gowalla, Brightkit (under construction), and Loopt will gain prominence as useful travel tools, to voice their opinions and seek other opinions. Attractions, hotelier, theme parks, restaurants and more beware; as consumers do base purchase decisions on recommendations. Just a thought: act like a bulldog and monitor these applications closely, be honest and base every decision like you were treating a family member. OK, a family member you like!
Social Media Profiling: Facebook, of course is front and center in regards to social media typing to choose flight-mates, and more. Ticketmaster is now in the testing stage for social media typing as concert-goers and sports enthusiasts can choose who will be their event-mate based on social media profiles or they can review where their friends are sitting and choose to be seated next to or close by. KLM Royal Dutch Airlines is planning a similar initiative, and will offer flyers an opportunity to choose flight-mates based on social media profiling. I guess profiling can be a good thing.
Photos: Ok, so it’s really not a trend but why way we are sharing and where we are uploading is changing. Photos will continue to grow in popularity, as it’s so much easier to share with friends, family and more. (I get that videos are popular too, but for me personally, I’d much rather view a quick photo then wait for a video to play.) And yes, a picture is worth a thousand words, just check online and review the comments when a stunning photo is submitted. According to Democracy UK, every 20 minutes on Facebook 1.3 million photos are tagged and 2.7 million photos are uploaded. This makes Facebook the largest photo network online. What does this mean for Flickr?
Camera and electronic companies are aware of the sharing trend. Take for example the new iPhone now equipped with super small, 8 megapixel all-new optics. This just might be the best camera ever on a mobile phone. The new Nixon Coolpix touted by Ashton Kutcher is a pocket size camera that delivers stellar photos, all of course for quick uploading to any and all social media sites. And if you aren’t aware of Pinterest you will be in 2012. It’s like Twitter on photos; share, follow and recommend!
My goal is always to share and grow, so please let me know what you believe will trend in 2012. Happy New Year!